Magazine terminology and what does it mean

The use of terminology in magazine design is important and every magazine follows it. It can be adapted to fit the target audience of the magazine you are writing. Here is a list of the main ones-

• Plugs and Puffs- Designed to get you to buy the magazine. Bright colours and pictures can lead to more sales
• Left, middle and right third- Sections the front cover off into three with the main puffs and plugs being on the left third due to the way magazines are laid out in shops.
• The middle third- The middle third is pretty much always an image. This is used to illustrate the main feature of the magazine.
• The main cover line- Used under or close to the main image to tell you what the main feature is about
• Selling line or strap line- The slogan to the magazine. Used to catch the readers attention.
• Top and bottom strip- Displayed at the top and bottom of the magazine to add more detail and explain more to the reader. 
• Pull quotes- Sometimes shown bellow the main image or the main cover line to give detail about what the feature is about
• Drop-cap- The first letter is sometimes bigger than the rest.
• In-house- Trademarks of the magazine e.g- Font, colour, logo
• End- marker- An elaborate ending to a sentence
• Barcodes, pricing and date- Used to identify the issue.
• Typography- An overall view of the text
• Masthead- The titel of the magazine. Often showed in the top third
• Buzzword- Things like WIN being written on the cover.
• Secondary images- Things not as important as the main image.